What is the Bell “Let’s Talk” Campaign
As many of you may have noticed, Bell’s “Let’s Talk” initiative is set to run on Wednesday, January 25th.
“Let’s Talk” is intended to promote awareness of mental illness and jumpstart action(s) to help people access the treatment they need. The campaign is based on four pillars:
- Fighting the stigma that is often (wrongly) associated with mental health issues
- Improving access to care for people facing mental health challenges
- Fostering workplaces that support mental wellness
- Supporting ongoing world-class research
In case you don’t know how it works, Bell will donate 5¢ towards mental health initiatives in Canada, for every text, call, tweet, Instagram post, Facebook video view and Snapchat geo filter on January 25th, regardless of your cell phone carrier. Continue reading